200k Followers in 6 months
The Problem
No Content Strategy
No audience
Low Engagement Rate
The Result
255,000 followers in 8 months
500,000 likes generated
3 million views generated
What you will learn from this case study…
The importance of building a personal brand
How to utilize a large scale audience
How to use TikTok analytics for your benefit.
Introduction
The client wanted to build a brand revolving around iPhone tips and tricks to increase exposure for their own business. They started with a few hundred followers after exploring multiple different avenues to dive into technology, but nothing seemed to work. We sat down with them and mapped out a long term strategy plan for incorporating viral iPhone tips and tricks to boost their visibility on TikTok. Within a few months, they got over 10,000 views on every single video.
Process
The client and I decided that the best way to go about this was to start a TikTok account and post creative content that would spark interest in the technology niche. We started by filming creative iPhone tips and tricks, some of which went viral. This garnered attention from other big tech pages, which led to us partnering with them on giveaways and other promotional content. As a result, our following grew organically to 200,000 followers in just 4 months.
Results
The client was ecstatic with the results and we were able to successfully help grow their brand awareness as well as increase traffic to their website and online store. The iPhone account helped them branch out into other areas of technology, and they are now well-known in the tech community with a large following.
