70k Followers in 60 days
The Problem
Little to no likes
Slow follower growth
Lack of engagement
The Result
70,000 followers
Around 1 million likes generated
Systemised marketing funnel for long term growth
What you will learn from this case study…
The importance of building a personal brand
How content strategy can drastically affect followers and likes
How to understand content algorithms
Introduction
This client needed help developing a strategy when it came to personal finance. They had a TikTok account but it wasn't really being used to its full potential. At first, they were receiving little to no views and engagement was extremely low. We sorted out a process for them in order to increase exposure and build a brand in the personal finance niche.
Process
We started by looking at the competition and what sort of content was doing well in the personal finance niche on TikTok. We looked at their content, their strategies, and what was working for them. Based on our findings, we developed a content strategy for our client. We then created a content calendar and began posting regular, high-quality videos that provided value to the target audience. We also made use of relevant hashtags and did some targeted promotion to help grow the account organically. We created videos that were both informative and entertaining, and we made sure to use hashtags and trending topics to increase visibility.
Results
After implementing our strategy, our client's TikTok page began to blow up. They went from having a few hundred followers to over 70,000 in just a few months. Engagement was through the roof, and they were featured on TikTok's explore page multiple times. After implementing our strategy, the client's TikTok page quickly grew to 70,000 followers, with a few videos hitting over millions of views. The page is now one of the go-to resources for personal finance tips on TikTok.
