1M Followers in 8 months
The Problem
Lack of content strategy
Inconsistent views
Unreliable follower growth mechanism
The Result
1,000,000 followers
80,000,000 views
6,000,000 likes
What you will learn from this case study…
The importance of building a personal brand
Why having a proven strategy behind content is important
How to capitalize on content algorithms
Introduction
We started working with this entrepreneur when they had about 3,000 TikTok followers. They were posting quality content, but not using any paid promotion or influencer marketing. Our focus was on helping them to grow their organic reach through strategic hashtag usage and creative content planning. In the first month, we helped them increase their follower count by 10%. We also saw a significant increase in engagement, with their average video receiving over 50,000 views. We continued to work with them over the next few months and by the end of our engagement they had reached 1 million followers. Their videos were averaging over 1 million views each and they had become one of the top TikTok creators in their niche.
Process
First, we identified the type of content that was most popular with the client's target audience. We then created similar content that was even more engaging and shareable. Next, we ran ads targeting the client's ideal demographic on TikTok and other social media platforms. We also reached out to influencers who were popular with the target audience and offered them free products or services in exchange for promoting the client's TikTok page. Finally, we regularly posted new, original content on the page and kept the followers engaged with giveaways, contests, and exclusive deals.
Results
The results of scaling an entrepreneur's TikTok page to 1 million followers were quite significant. For one, the reach and potential customer base of the page grew exponentially. Additionally, there was increased brand awareness and a positive reputation for the individual. The niche which we grew in was storytelling and facts. This allowed the creator to build a personal brand by becoming an expert and thought-leader in the industry. As a result, this opened many doors for TikTok partnerships and sponsorships in the storytelling niche, including partnerships with companies such as ThePlug and TapMob. The creator was also able to funnel followers to their instagram page, which in turn grew their personal brand and online presence even further. All in all, scaling an entrepreneur's TikTok page to 1 million followers proved to be a very successful endeavor with many long-term benefits.
